Strategies to Rewrite Old E-commerce Content for Better Performance

No matter how valuable and engaging your content is, when it becomes old, it starts losing its ranking. The reason? Both search engines and the audience prefer interacting with content that is fresh and updated.

So, in such a case, should you abandon your old e-commerce content? BIG NO! Instead, you can consider rewriting it. This process involves restating the given content in a new and fresh way, while perfectly preserving the primary context.

Doing so will significantly increase its overall chances of dominating the search engine rankings. Wondering how to effectively perform the rewriting process? Then continue reading, as this blog post is going to discuss some excellent strategies.   

So, without any further delay, let’s head toward the details!  

Effective Strategies to Rewrite E-commerce Content for Better Rankings

Here are some of the strategies that you can consider following to rewrite old e-commerce content.

1. Identify the Content that Needs to Be Rewritten/Updated

First of all, your job is to review and audit the old content. This is an essential step because it is impossible to improve and update content without a proper plan. You should identify the content that needs to be improved. 

It may be blog posts, descriptions, or a landing page that no longer performs well and requires fresh updates.

Sometimes, you may have used some stats or studies that are no longer relevant or valid. In such a scenario, you need to update them with the latest information. Therefore, when you have a clear list of what needs to be updated and rewritten, it’s easier for you to create an action plan.

2. Infuse Keywords Naturally

Let’s clear one doubt from your mind - Rewriting isn’t only about simply restating the existing content. Most of the time, it also involves new keywords. Adding new keywords will help search engines better understand the content’s intent and rank it more accurately. 

However, it is important to note that keywords should be added strategically. This means, only add them where they look natural and appropriate. Additionally, avoid overloading content with keywords, as this is considered a black hat technique to manipulate the search rankings.

3. Use Multiple Rewriting Techniques

There are multiple techniques for rewriting content. It is effective to apply a combination of them when rewriting old content.

Below, we have briefly mentioned those techniques:

Synonymization: In this rewriting technique, you have to replace casual and dull words with more suitable and appropriate synonyms. However, make sure the primary meaning remains intact.

Synonymizing example: 

• Original sentence: Buy affordable shoes with free shipping.
• Fresh version: Purchase budget–friendly footwear with no shipping charges.

Modification of sentence structure: The name says it all - Here, you have to rearrange words within the sentences. It's like changing the voice from active to passive, and vice versa.

Sentence Modification example: 

• Original sentence: Our brand offers high-quality headphones at the best prices.
• Altered version: At the best prices, you can find high-quality headphones at our store. 

Removal of fluff: If the old content contains some unnecessary or repetitive wording, eliminate it without disturbing the flow and overall quality.

Fluff removal example:

• Original sentence: Our amazing online store proudly offers a wide variety of incredibly stylish and super comfortable sneakers that you will absolutely love.
• Improved version: Our store offers numerous incredibly stylish and super comfortable sneakers that you will love. 

For effective rewriting, it is essential to employ all these techniques at once while preserving the primary intent/meaning of the old e-commerce content. 

4. Utilize Rewriting Tools

We know that following the aforementioned rewriting techniques requires not only time and effort but also solid writing skills. If you feel you lack the expertise, there is no need to get frustrated or worried. AI-powered paragraph rewriters can offer assistance in automating much of the process.

There is a huge variety of such tools available online. Some of the popular options are: 

Paragraph Rewriter by Kua.ai  – It comes equipped with many custom options that users can use to get exactly what they are looking for. All they need is to sign up to start rewriting their text.

AI Paragraph Rewriter by Summarizer.org – This is a free tool that comes with multiple writing modes, including formal, standard, engaging, creative, academic, and more. Users can pick any based on their specific writing needs.

Paragraph Rewriter by Paragraphgenerator.io – This one also offers a range of rewriting modes to help you restructure the existing content in a unique and fluent way while keeping the original meaning intact. Users can access it for free without signing up. 

All of these tools work by following the aforementioned rewriting techniques to produce an improved and fresh version of the given content, saving valuable time and effort.

5. Don’t Forget to Proofread

Last but not least, proofreading rewritten e-commerce content is also an important step that you should follow. It helps you ensure whether the refined version is perfectly fine or not.

If any sentences or paragraphs aren’t up to the mark, don’t hesitate to make changes. Otherwise, you may not reap the benefits from the rewritten content.

While proofreading, also make sure there are no grammatical, spelling, and punctuation errors. These typos can also restrict your e-commerce content from dominating the search engine rankings. So, here it is better to take the help of proofreading or a specialist to get the job done efficiently.  

Wrapping Up

With the passage of time, your e-commerce content becomes old and gets lost in the search engine results. To infuse life in it again, you can consider rewriting it in a new and fresh way while perfectly preserving the primary meaning.

However, to avoid frustration and disappointment, it is essential to follow the right strategies. First, you should identify pages that need to be rewritten, then incorporate keywords and new information, and finally rewrite existing text. This blog post has discussed all these in detail; hopefully, you will find them valuable.

Frequently Asked Questions

Why should I rewrite old e-commerce content instead of creating new content?

There are numerous reasons behind this; for instance, it will save time, effort, and resources while providing the same benefits, i.e., increased user engagement, etc. 

How often should I rewrite my old e-commerce content?

Although there is no standard timeframe. Ideally, it is recommended to review your marketing every 6-12 months and perform the rewriting process. 

What are the main strategies to rewrite content? 

The main strategies are updating new keywords, adding new information, and rewriting the existing sentences in an improved and fresh manner. 

Does rewriting content help with SEO?

Yes, search engines like Google prefer the latest information and reward it with a higher ranking in SERP. So, ultimately, rewriting e-commerce content will help with SEO. 

How do I know which e-commerce content needs to be rewritten?

Prioritize high-traffic pages with low conversion rates, outdated information, and the ones with poor ranking. 

What common mistakes should I avoid while rewriting?

There are multiple things that you should avoid rewriting. First of all, avoid adding too many keywords (as this is considered keyword stuffing). Additionally, must make sure both the quality and original meaning of your e-commerce content remain unchanged.