2024 Selling on Walmart vs. Amazon: A Comparative Guide for E-commerce Entrepreneurs

May 30, 2024
5 min read

In the dynamic world of e-commerce, the battle for supremacy between retail giants Walmart and Amazon provides a fascinating study in contrasts and opportunities for sellers. As the landscape shifts, understanding the key differences between selling on Walmart vs. Amazon becomes crucial for businesses aiming to maximize their online presence and profitability. This blog delves into the essential aspects that define each platform, from market share and selling fees to onboarding processes and fulfillment options, guiding sellers toward making informed decisions that align with their business goals.

E-commerce and Retail Market Share

Amazon's dominance in e-commerce is well-documented, holding nearly 40% of the U.S. online retail market. Despite challenges, including supply chain disruptions during the pandemic, Amazon's growth trajectory remains strong, with a significant surge in sales. Conversely, Walmart has made remarkable strides in e-commerce, leveraging its vast network of physical stores to enhance its online presence and convenience for customers, notably in the realm of online grocery sales.

Selling Fees: A Cost Comparison

Costs associated with selling on these platforms vary significantly. Amazon charges a monthly subscription along with referral and fulfillment fees, which can add up quickly for sellers. Walmart, on the other hand, opts for a no monthly fee model, charging only referral fees, presenting a potentially more cost-effective option for sellers, especially with the introduction of Walmart Fulfillment Services (WFS).

The Onboarding and Listing Process

Getting started on Amazon is relatively straightforward, offering a touchless launch process for sellers. However, the platform's constantly changing listing requirements can pose challenges. Walmart's Marketplace, while offering potentially less competition, requires a more rigorous application process, emphasizing the importance of previous marketplace experience and professionalism.

Navigating Price and Buy Box Competition

Competing on price is a critical aspect of selling on both platforms. Amazon's highly competitive environment requires sellers to employ sophisticated repricing tools to stay ahead. Walmart's stringent pricing policies ensure competitiveness but offer less intense competition for the buy box, giving sellers an opportunity to stand out more easily.

Shipping and Fulfillment Options

Both platforms offer unique advantages in shipping and fulfillment. Amazon's Fulfillment by Amazon (FBA) service is widely used for its convenience and Prime eligibility, despite recent challenges. Walmart's response, Walmart+, along with its own fulfillment services, aims to match Amazon's shipping perks while leveraging its extensive store network for pickup and delivery options.

Performance Standards and Seller Satisfaction

Maintaining high performance standards is essential on both platforms. While Amazon's metrics are stringent, Walmart offers a slightly more lenient approach, focusing on customer satisfaction and on-time delivery rates. Seller satisfaction tends to vary, with some expressing concerns over Amazon's competitive and sometimes opaque marketplace, while others appreciate Walmart's lower fees and growing platform.

Branding and Advertising Opportunities

Amazon and Walmart offer different landscapes for branding and advertising. Amazon's platform is saturated with advertising opportunities, essential for visibility. Walmart, while less cluttered, provides a growing platform for brands to connect with consumers, albeit with different challenges and benefits.

Retail Giants: Choosing the Right Platform

Deciding between selling on Walmart and Amazon involves considering various factors, including market share, fees, onboarding ease, competition, fulfillment options, and the potential for brand growth. Each platform offers unique advantages, and the choice ultimately depends on specific business needs, product categories, and long-term strategies.

Navigating the e-commerce landscape requires a nuanced understanding of what each retail giant offers. Whether it's leveraging Amazon's vast reach and sophisticated fulfillment network or tapping into Walmart's growing online presence and cost-effective model, sellers must weigh their options carefully. In the end, success in selling on Walmart vs. Amazon hinges on aligning platform capabilities with business goals, adapting strategies to meet evolving market demands, and seizing opportunities to connect with the vast online shopping audience.

Choosing the Right Platform: A Final Thought

In the intricate dance of e-commerce entrepreneurship, the choice between selling on Walmart and Amazon necessitates a deep dive into each platform's unique ecosystem. This blog has navigated through the essential considerations from market share, selling fees, and onboarding processes to fulfillment options and branding opportunities. With both giants offering distinct advantages, the decision largely hinges on aligning these platforms' capabilities with your business strategies and objectives.

Transitioning from the insights we've shared, there's a tool specifically designed to streamline one of the most pivotal challenges sellers face when diversifying their online presence: the Convert Amazon to Walmart Listing tool. This innovative solution directly addresses the need for a seamless, efficient transition between these two major platforms, enabling sellers to expand their reach without the cumbersome effort typically associated with listing optimization and adaptation.

The tool not only simplifies the process of listing products across both platforms but also ensures that your offerings are positioned to capture the attention of a broader audience, ultimately increasing your chances of success in the competitive e-commerce landscape. Whether you're looking to leverage Walmart's growing market share or diversify your online sales channels, this tool represents a strategic asset in your e-commerce toolkit.

We encourage you to explore how the Convert Amazon to Walmart Listing tool can transform your approach to selling on these major platforms. By facilitating a smoother transition and helping you efficiently manage your listings, it empowers you to focus on what truly matters—growing your business and achieving your sales goals. Discover more about how this tool can enhance your e-commerce strategy and take the first step towards optimizing your online sales presence today.

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Q: Is Walmart or Amazon better to sell on?
A: The choice between selling on Walmart or Amazon depends on various factors, including your business goals, product categories, competition, and preferred customer base. Amazon has a larger customer base and offers more visibility, but Walmart may offer less competition and unique opportunities for sellers in specific categories. Consider your priorities and resources to decide which platform aligns better with your business strategy.

Q: Can you sell on Walmart and Amazon at the same time?
A: Yes, you can sell on both Walmart and Amazon simultaneously. Many sellers use a multi-channel approach to maximize their reach and sales potential. However, it's important to manage inventory and comply with each platform's policies effectively to avoid any issues.

Q: Can I buy something from Walmart and sell it on Amazon?
A: Yes, you can buy products from Walmart and sell them on Amazon, a practice known as retail arbitrage. However, you must ensure that the products are not restricted on Amazon and that you comply with all applicable laws and Amazon's policies, including those related to intellectual property and counterfeiting.

Q: Is Walmart seller profitable?
A: Selling on Walmart can be profitable, but profitability depends on various factors such as product selection, pricing strategy, fulfillment method, and competition. Walmart's marketplace may offer less competition than Amazon, potentially leading to higher margins for some sellers. However, success requires strategic planning, effective marketing, and efficient operations.

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