How to Find Someone’s Amazon Storefront

April 18, 2025
5 min read
How to Find Someone’s Amazon Storefront: Your Ultimate Guide

Whether you’re a buyer wanting to explore more products, a competitor doing market research, or simply curious about a favorite seller’s catalog, locating an Amazon storefront is straightforward once you know the steps. In this guide, we’ll walk through four proven methods—complete with pro tips and direct URLs—so you can land on any seller’s page in seconds.

1. From Any Product They Sell

The quickest way to discover a seller’s storefront is right on their product page:

  1. Open a product listing that you know is sold by that seller.

  2. In the Buy Box (usually on the right), look for “Sold by [Seller Name]”.

  3. Click the seller’s name hyperlink.

  4. On the Seller Profile page, click “Visit the [Seller Name] Store” (or “See all items”) to view their full storefront.

Pro Tip: Once you arrive, bookmark the page—its URL will look like https://www.amazon.com/sp?ie=UTF8&seller=A1B2C3D4E5F6G7—so you can return instantly.

2. Go Direct via Seller ID

If you already have a seller’s unique ID (a 14-character code such as A1B2C3D4E5F6G7), you can bypass the product page altogether:

https://www.amazon.com/sp?ie=UTF8&seller=<SellerID>

Replace <SellerID> with the actual code. Hit Enter, and you’ll land directly on their storefront.

This is ideal if you’ve gathered seller IDs through previous research or API queries.

3. Search by Brand Store Name

Many brands and larger vendors use Amazon’s Stores feature, which provides a more customized storefront under the /stores/ path:

https://www.amazon.com/stores/<BrandName>/page/<PageID>
  1. Guess the URL by replacing <BrandName> with their official store name.

  2. If that doesn’t work, simply search on Amazon for the brand name, then use the “Brand” filter under Departments to narrow to brand stores.

This method helps when sellers have invested in a branded shopping experience rather than a basic seller profile.

4. Via the Amazon Mobile App

On the go? The Amazon app makes it just as easy:

  1. Open the product page for one of their items.

  2. Tap the three‑dot menu in the upper right corner.

  3. Select “View seller profile.”

  4. At the top of their profile, tap “Visit Store” to see all their offerings.

Bonus Tips & Tricks

  • “Other Sellers on Amazon”: If the Buy Box is missing, scroll down to find alternate sellers; their profiles link to storefronts too.

  • Google Shortcut: Search site:amazon.com “Visit the [Seller Name] Store” to unearth archived or deep‑linked store pages.

  • Bookmark and Share: Once on a storefront, copy the URL for easy reference or to share directly with colleagues.

With these four methods in your toolkit, locating any Amazon storefront—whether it’s a small independent seller or a global brand—becomes lightning fast. Bookmark this page and you’ll never miss another seller’s catalog again!

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