Convert Amazon Listings to Walmart: A Guide and A Tool

James
February 5, 2024
5 min read

Introduction:

As the e-commerce landscape continues to evolve, diversifying your online presence across multiple platforms has become a crucial strategy for sellers. Walmart, emerging as a formidable player in the e-commerce space, presents a lucrative opportunity for Amazon sellers looking to expand their reach. However, transferring your Amazon product listings directly to Walmart isn't straightforward due to the unique characteristics of each platform. This guide will explore how you can efficiently transition your Amazon listings to Walmart, with a focus on the innovative tool Kua.ai, designed to streamline this process.

Understanding the Landscape of Walmart Product Listings

As we delve into the burgeoning world of Walmart's e-commerce platform, it's essential to recognize its phenomenal growth and the unique opportunities it presents for sellers. Walmart, traditionally a retail behemoth, has rapidly evolved to become a significant force in online shopping, challenging the dominance of platforms like Amazon.

Walmart's E-commerce Growth:

Recent data underscores Walmart's impressive expansion in the digital marketplace. According to Walmart's corporate earnings for the fiscal year 2023, the company witnessed a 7% year-over-year growth in total revenues, amounting to a staggering $611 billion. This growth trajectory is reflective of Walmart's strategic shift towards e-commerce and digital transformation.

Comparative Analysis with Amazon:

While Walmart's growth trajectory in e-commerce is significant, it is essential to understand the differences between Walmart and Amazon's platforms. Unlike Amazon, which has long been an e-commerce-first platform, Walmart's approach integrates its vast network of physical stores with its online presence. This omnichannel strategy offers customers a seamless shopping experience and differentiates Walmart in the e-commerce landscape.

Implications for Sellers:

For sellers, this growth and transformation of Walmart's e-commerce platform signify a lucrative opportunity. However, capitalizing on this opportunity requires an understanding of Walmart's unique environment. Walmart's platform operates with its own set of algorithms, listing requirements, and customer engagement strategies, which are distinct from those of Amazon. Sellers looking to expand onto Walmart's platform must adapt their strategies to align with these specific requirements and customer expectations.

Why Direct Copy-Paste from Amazon to Walmart Doesn’t Work

When venturing into Walmart’s marketplace, a common misconception among sellers is the feasibility of directly transferring Amazon product listings to Walmart. This approach overlooks the distinct dynamics of each platform. Walmart’s potential as a lucrative selling platform, provided sellers understand and adapt to its unique environment.

Amazon vs. Walmart: Understanding the Platforms

Amazon, recognized as the leader in eCommerce, contrasts significantly with Walmart in several aspects. While Walmart has made significant strides in its eCommerce presence, its roots in retail offer a different shopper experience and expectations. Understanding these differences is key to optimizing listings for Walmart.

Visitor Traffic and Seller Density

Walmart averages 110 million visitors monthly, a number that continues to grow. In comparison, Amazon boasts a larger base, but this also means increased competition with 2.5 million third-party sellers as of 2022.

Walmart’s sales grew by 74% post-Covid, hitting over $62 billion in 2022, indicating a rapid expansion in its eCommerce reach.

Listing Optimization: Title, Bullets, and Description

  • Title: Walmart requires the brand name at the front and allows only 75 characters in the title. Amazon, however, permits up to 200 characters and is more flexible with the inclusion of the brand name.

Walmart Product Listing


  • Bullet Points and Product Features: Walmart’s product features, equivalent to Amazon's bullet points, are not as prominently visible and do not rank as high in the search algorithm. Walmart places more emphasis on backend fields like product category and target audience.

Walmart Product Listing


Amazon Product Listing


  • Product Description: Amazon limits product descriptions to 2000 characters, whereas Walmart allows up to 4000 characters. This space on Walmart should be utilized to provide comprehensive product details, as it does not have a section for customer inquiries.
  • Images and Customer Engagement

Both platforms prioritize product images, but the emphasis differs. On Walmart, 80% of the screen displays the product image, highlighting its importance in the purchasing decision.

  • Walmart lacks a customer inquiry section, meaning images and product descriptions should comprehensively address potential customer questions.
  • Backend Optimization: A Critical Factor

Walmart’s backend optimization is crucial for visibility. The platform’s support team actively reviews listings and offers feedback for improvement, a feature not commonly found on Amazon.


Difference Between Walmart and Amazon

AspectAmazonWalmartThird-party Sellers2.5 million (as of 2022)150,000 (as of 2022)Title LengthUp to 200 charactersOnly up to 75 charactersBrand Name in TitleMore flexibleBrand name required at the frontBullet Points/Product FeaturesHigher importance in rankingLess visible and lower in ranking, focus on backend fieldsProduct DescriptionLimited to 2000 charactersAllows up to 4000 charactersCustomer Inquiry SectionAvailableNot availableImage EmphasisImportant, but less screen dominance80% of the screen shows the product imageBackend OptimizationLess feedback on listing qualityActive feedback on listing quality


Best Practices for Optimizing Walmart Listings

Optimizing for Walmart goes beyond simple conversion. Sellers need to have in mind the nuances of crafting compelling Walmart listings. From keyword strategies and title optimization to selecting the right images and crafting engaging product descriptions, we'll cover all the essentials for making your Walmart listings stand out. Here are some key takeaways to enhance your Walmart listings:

  • Product Titles: Keep titles clean and concise, ideally between 50-75 characters. Include relevant keywords like color, brand, and model. For instance, for a red blender, use a title like 'High-Speed Blender 300W - Compact, Red, BPA-Free' instead of just 'Blender'.
  • Descriptions and Key Features: Provide detailed descriptions and list key features. Aim for a minimum of 150 words in the description, adjusting as necessary for different product categories. Instead of a vague description like 'good quality blender,' use a detailed description like '300W high-speed blender, perfect for smoothies and shakes, featuring stainless steel blades and a durable, BPA-free plastic body. Easy to clean and compact for storage.'
  • Attributes: Select relevant attributes to increase visibility in search results and filters. For a digital camera, include attributes like megapixel count, zoom capabilities, battery life, and dimensions.
  • Keywords: Conducting keyword research for Walmart doesn't significantly differ from standard SEO practices. If you're new to this process, consider exploring our other article on keyword research. Utilize tools like SEMrush, Google Adwords Keyword Planner or Kua.ai's SEO Magic Tool. A practical approach involves searching for similar products on Walmart Marketplace and observing competitors' keywords. Once you've compiled a robust keyword list, strategically incorporate them into the editable sections of your Walmart product page to optimize visibility.

An example of including keywords similar to *small computer desk" for SEO

  • Quality Images: Upload high-resolution, professional images with a white background. The recommended image size is at least 1000x1000 pixels. For a yoga mat, provide multiple high-resolution images showing the mat in use, its texture, thickness, and any unique design features.
  • Rich Media Use: Enhance your listings with rich media like product videos, 360-degree images, and other informative content to boost conversion rates. For a smartwatch, include a product video showcasing its features like heart rate monitoring, GPS, and water resistance, as well as a 360-degree view to give customers a comprehensive look at the product.

Avoiding Common Pitfalls in Conversion

Transitioning product listings from Amazon to Walmart can be fraught with challenges if not approached correctly. Here are some common pitfalls to avoid:

  • Directly Copying Content: Simply copying and pasting Amazon listings into Walmart can lead to issues. Walmart has distinct preferences for listing styles, focusing on simplicity and directness over keyword density.
  • Ignoring Image Requirements: Walmart has specific image guidelines that differ from Amazon. They require a minimum of four images per listing, with a white background and no additional elements that are not part of the product. Misleading images are a big no-no.
  • Overlooking Title Length and Style: Unlike Amazon, Walmart prefers shorter, more concise product titles. Long, keyword-stuffed titles that work well on Amazon may not resonate with Walmart’s audience or platform algorithms.
  • Neglecting Walmart's Unique Features: Each platform has unique features and requirements. For instance, Walmart’s Key Features section is limited to 80 characters per feature and prefers three to ten features. Not adapting to these nuances can hamper your listing's effectiveness.
  • Forgetting to Tailor Descriptions: Walmart favors to-the-point product descriptions without the "fluff." This approach differs from Amazon's more detailed style. Descriptions on Walmart should be clear and concise, ideally around 150 words, and devoid of unnecessary details.

By understanding these pitfalls and adapting your strategy accordingly, you can create more effective and platform-compliant listings on Walmart. Remember, what works for one e-commerce site may not work for another, so customization is key.

Introduction to Kua.ai: Your Tool for Efficient Conversion

In this competitive landscape, efficiency is key. Enter Kua.ai – a tool specially designed to help sellers adapt their Amazon listings for Walmart. This section will introduce the capabilities of Kua.ai, outlining how it analyzes and converts listings to align with Walmart's specific requirements, thus saving time and effort.

Step-by-Step Guide to Using Kua.ai for Conversion

Converting your Amazon listings to Walmart doesn't have to be a complicated or time-consuming process. With tools like Kua.ai, you can streamline this process significantly. Here’s a step-by-step guide on how to use Kua.ai to efficiently convert your Amazon product listings to Walmart:

Step 1: Enter Your Amazon ASIN and Select Your Amazon Market

Action: Start by logging into Kua.ai and entering the Amazon Standard Identification Number (ASIN) of the product you wish to convert.

Purpose: The ASIN is a unique code assigned to every product on Amazon. It helps Kua.ai to accurately identify and fetch the correct product information from Amazon’s database.

Note: Ensure you select the correct Amazon market (e.g., Amazon.com, Amazon.co.uk) where your product is listed, as this affects the product information retrieved.

Example ASIN: B0CCD4ZY27


Step 2: Enter Your Keywords for Walmart Description

Action: Input the keywords you want to be included in your Walmart product description. These should be relevant to your product and optimized for Walmart’s search algorithm.

Purpose: This step ensures that the product description created by Kua.ai is not only tailored to Walmart’s platform but also SEO-friendly to enhance visibility on Walmart.com.

Tip: Research keywords that are likely to attract your target audience on the platform.

Step 3: Verify the Product Listings Fetched by Kua.ai for Your ASIN

Action: Review the product information fetched by Kua.ai based on the ASIN you provided. This typically includes the product title, images, description, and other relevant details.

Purpose: This verification step is crucial to ensure that the information Kua.ai has retrieved is accurate and corresponds to the right product.

Attention: Pay close attention to details and make sure that all the information matches your Amazon listing.

Step 4: Kua.ai Writes Walmart Product Description Based on Your Amazon ASIN Info

Action: Once you've verified the information, Kua.ai will use the data, along with the provided keywords, to generate a new product description suitable for Walmart.

Purpose: This automated step saves you the time and effort of manually writing a new product description while ensuring it’s optimized for Walmart’s platform.

Benefit: The tool’s AI-driven approach ensures that the description is not only unique but also aligned with Walmart’s listing standards.

Step 5: Check the Results, Make Necessary Edits, and Publish on Walmart

Action: Review the newly created Walmart product description. Edit and fine-tune the content as necessary to ensure it fully meets your standards and Walmart’s guidelines.

Purpose: This final step allows you to have full control over the final output, ensuring that it accurately represents your product and brand.

Final Step: Once satisfied with the edits, you can then proceed to publish the listing on Walmart, completing the conversion process.

By following these steps, you can efficiently leverage Kua.ai to adapt your Amazon listings for Walmart, ensuring that they are not only compliant with Walmart's guidelines but also optimized for better performance on the platform.

Click the "Try for free" button to Convert your Amazon listing to Walmart

Convert Amazon to Walmart Listing

Efficiently Convert Your Amazon Listings to Walmart - what you only need is to enter your ASIN

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Measuring Success and Making Adjustments

Conversion is just the beginning. For sellers on Walmart's platform, understanding and utilizing various metrics is key to enhancing customer retention and acquisition. Here's how you can leverage Walmart’s seller features and reporting tools:

Accessing Key Reports:

Navigate to the Seller Center and go to 'Summary Reports' under the 'Insights and Analytics' section. Here, you will find various reports including Key Performers and Conversion Funnel reports.

Understanding Key Performers and Conversion Funnel Reports:

These reports provide insights into orders, showcasing data such as conversion rate, units sold, and item page views.

The reports are divided into Top Selling Items and Lowest Converting Items, helping you identify which products are performing well and which need attention.

Analyzing Buy Box Reports:

  • Focus on Buy Box item price and shipping price. These factors are critical in winning the Buy Box, which significantly impacts sales.

Item and Seller Scorecard Reports:

  • Review average product ratings, reviews count, inventory count, and performance metrics like order defect rate and on-time shipment rate.
  • The Seller Scorecard gives a comprehensive view of your performance on the platform.

Setting Healthy Benchmarks:

  • While benchmarks for conversion rates, unit sales, and item page views vary depending on the business, the main goal is to ensure profitability.
  • Calculate a profitable conversion rate based on your earnings per conversion and set this as a benchmark.
  • Regularly review these metrics over extended periods to identify trends and areas for improvement.

By diligently tracking these metrics and reports, you can gain valuable insights into your business's performance on Walmart. This data-driven approach will aid in making informed decisions to optimize your listings, improve customer experience, and ultimately drive sales and growth on the platform.

Conclusion:

Adapting to different e-commerce platforms is a vital skill in today's online retail environment. While tools like Kua.ai significantly simplify the process of converting Amazon listings to Walmart, understanding and respecting the unique aspects of each platform is key to success. We hope this guide empowers you to expand your e-commerce horizons with confidence and effectiveness.

Additional Resources:

Kua.ai: Simplifying Your Multi-Platform Selling

Kua.ai: SEO Keyword Magic Tool

Walmart Seller Center: Getting Started Guide

Video: Advanced Tips for Walmart Listing Optimization


As e-commerce continues to thrive, staying adaptable and proactive is essential. By effectively leveraging tools like Kua.ai and understanding the nuances of each platform, you can ensure your products reach a broader audience and drive increased sales. Whether you're a seasoned online seller or just starting, the journey into multi-platform selling is an exciting opportunity for growth and expansion in the digital marketplace.

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